The Story of The Bull Behind The Logo
July 16, 2026
Every great brand has an origin story, but Ringers Western wasn’t born in a corporate boardroom. It was born from the dust, sweat, and determination of the Australian outback.
On a remote cattle station in Western Australia’s rugged Kimberley region, a group of family and friends gathered around a campfire. They were frustrated by workwear that simply couldn’t stand up to the brutal rigours of station life, so they decided to create something better. What started as a personal quest for durable, authentic apparel quickly grew into a grassroots movement, fueled by a deep respect for the pioneering spirit and a genuine connection to the land.
But every movement needs a spark, and for Ringers Western, that spark was a legendary, fiercely independent bull named Skippy, a beast that simply "wouldn't take NO for an answer."
Witnessing Skippy's stubborn grit, they realized they had found the very soul of their brand. By blending the bull's unbreakable defiance with their own unshakeable loyalty to one another, a legacy was born. At Ringers Western, "Stickin Together" isn't just a catchy slogan; it's a way of life grounded in mateship, resilience, and the enduring strength of community.
Check out 'The Story of The Bull Behind The Logo' video and discover where it all began.
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Ringers Western is proud to partner with National Rodeo Co as Naming Rights Partner of the Ringers Western Stampede Series. Launching in October 2026, the 15-event series will bring professional rodeo, country culture, live music and entertainment to audiences across Australia.
From a simple sketch on a napkin to more than a million work shirts sold, discover the family story behind Ringers Western — built on quality, hard work and Stickin’ Together.
Every great brand has an origin story, but Ringers Western wasn’t born in a corporate boardroom. It was born from the dust, sweat, and determination of the Australian outback.
From Western Australia to Western Sydney, Ringers Western has built a reputation as one of Australia's most recognised country workwear and lifestyle brands, making the partnership a natural fit.