Panthers joins forces with Ringers Western
May 21, 2026
Penrith Panthers is proud to announce a new partnership with Ringers Western for the 2026 season, marking the beginning of an exciting first year together.
Founded on a remote Kimberley cattle station in Western Australia, Ringers Western was born from the need for durable work shirts that could withstand the harsh Australian conditions without compromising on style. The brand has since built a reputation for producing tough, versatile clothing that reflects the spirit of rural Australia.
“It’s a genuine privilege to stand alongside Ringers Western as a partner. Their brand represents grit, authenticity and a deep connection to community - values we respect and proudly align with. We don’t take their support for granted, we value it, and we’re committed to ensuring this partnership delivers impact, visibility and strength for both sides. When two brands built on shared principles stand side by side, it’s not simply sponsorship, it’s a partnership with strength and direction,” - Panthers Rugby League CEO Matt Cameron said.
The iconic Australian apparel brand supplied suits for players at the club’s season launch, with Panthers commercial staff, executives and board members set to wear the range throughout the year.
"It was fantastic to see the entire playing group wearing our corporate wear at the club’s 2026 Season Launch - the lads looked sharp! This is a partnership we’re genuinely excited about, and we’re looking forward to 'Stickin Together' with the Panthers as they continue what’s shaping up to be another strong season," Ringers Western co-founder Matteo Salerno said.
Ringers Western will also feature as gameday partner for the Round 20 marquee clash against the Brisbane Broncos, ahead of the opening of its new Penrith store.
"We’re excited to continue building on that connection and bringing some exciting initiatives to life together. We already have some fantastic activations planned, including our Game Day partnership at CommBank Stadium for the Panthers v Broncos clash on July 16, as well as the opening of our first Ringers Western store in Penrith in the coming months." - Matteo Salerno, Ringers Western Co-Founder
‘’The entire Ringers Western team is thrilled to be partnering with the Penrith Panthers," Salerno continued.
"There’s a strong alignment between our brand, the Panthers’ fan base, and the wider Western Sydney community, so this partnership feels like a natural fit for us."
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From a simple sketch on a napkin to more than a million work shirts sold, discover the family story behind Ringers Western — built on quality, hard work and Stickin’ Together.
Every great brand has an origin story, but Ringers Western wasn’t born in a corporate boardroom. It was born from the dust, sweat, and determination of the Australian outback.
From Western Australia to Western Sydney, Ringers Western has built a reputation as one of Australia's most recognised country workwear and lifestyle brands, making the partnership a natural fit.