Ringers Western rides point as naming rights partner of National Rodeo Co’s Stampede Series

Ringers Western continues to bring the authentic Australian country lifestyle to metropolitan audiences across the nation through a major two-year Naming Rights Partnership with National Rodeo Co’s Stampede Series.

From Season 2, commencing in October 2026, the 15-event series will officially become the Ringers Western Stampede Series, bringing together two Australian organisations with a shared passion for authentic country culture and lifestyle.

Ringers Western Founder, James Salerno Jnr, highlighted the major success of the series since it began in 2025.

“Country fashion and lifestyle is becoming increasingly popular, and we saw this through the massive turnouts at the rodeos last year. It was a no-brainer for us to extend our partnership and continue to connect with Australians from both regional and metro backgrounds,” Mr Salerno said.

“Rodeo is a true, boots-on-the-ground expression of the country lifestyle that’s always been close to the heart of Ringers Western. The Ringers Western Stampede Series gives us a chance to meet our customers directly where the Australian cowboy spirit runs deep.”

The partnership will see Ringers Western have a strong brand presence on the ground, including exclusive apparel trading rights across all events, a dedicated RWSS x Ringers Western collab merch range, plus exclusive Ringers Western discounts for ticket holders.

National Rodeo Co’s Co-Founder, Bart Hamilton, said the Ringers Western Stampede Series will combine professional sport, line dancing, live music and country flavours with the energy of one of Australia’s fastest-growing country lifestyle brands.

“Partnering with an iconic and genuinely western clothing brand like Ringers Western was a natural fit for the Stampede Series. We are excited to bring exclusive offers to our attendees and are excited to welcome country-loving Australians to our events from October,” Mr Hamilton said.

“Ringers Western’s authenticity and commitment to real country living align perfectly with the values at the heart of our rodeo. We’re thrilled to have their practical, hardwearing, yet stylish gear at our events and complimenting the true country atmosphere our fans know and love.”

With an established online and wholesale business and an expanding network of physical stores across Australia, Ringers Western continues to invest in the country lifestyle community that has been at the heart of the brand since its inception.

“As we continue to grow nationally with new store fronts in the big cities across Australia, we can’t wait to show our new and loyal customers our new apparel and give them a taste of the Ringers lifestyle. From whip cracking to bull and horse riding, at these rodeos have something for everyone and we can’t wait to see you there,” Mr Salerno said.

The first event of the Ringers Western Stampede Series will kick off in October 2026.
For more information about the Stampede Series, visit National Rodeo Co.

ABOUT NATIONAL RODEO CO
National Rodeo Co delivers Australia’s biggest and most exciting rodeo experiences, bringing world-class competition, high-energy entertainment and the best of country culture to audiences across the country. Home to the Stampede Series, Australia’s largest rodeo series, National Rodeo Co brings together elite athletes, world-class rough stock, family entertainment and a passionate young country audience across a national calendar of events. National Rodeo Co