Our Story

From a simple sketch on a napkin to more than a million work shirts sold, discover the family story behind Ringers Western — built on quality, hard work and Stickin’ Together.

Every great brand has an origin story, but Ringers Western wasn’t born in a corporate boardroom. It was born from the dust, sweat, and determination of the Australian outback.

On a remote cattle station in Western Australia’s rugged Kimberley region, a group of family and friends gathered around a campfire. They were frustrated by workwear that simply couldn’t stand up to the brutal rigours of station life, so they decided to create something better. What started as a personal quest for durable, authentic apparel quickly grew into a grassroots movement, fueled by a deep respect for the pioneering spirit and a genuine connection to the land.

But every movement needs a spark, and for Ringers Western, that spark was a legendary, fiercely independent bull named Skippy, a beast that simply "wouldn't take NO for an answer."

Witnessing Skippy's stubborn grit, they realized they had found the very soul of their brand. By blending the bull's unbreakable defiance with their own unshakeable loyalty to one another, a legacy was born. At Ringers Western, "Stickin Together" isn't just a catchy slogan; it's a way of life grounded in mateship, resilience, and the enduring strength of community.

Check out 'The Story of The Bull Behind The Logo' video and discover where it all began.

The Wests Tigers are pleased to confirm the continuation of their partnership with Official Suit Partner, Ringers Western for the 2026 season. 

Joining the Club in 2025, the trusted Australian brand has proudly provided formalwear for Wests Tigers players and staff, helping the Club maintain a professional presence off the field. 

From Western Australia to Western Sydney, Ringers Western has built a reputation as one of Australia's most recognised country workwear and lifestyle brands, making the partnership a natural fit. 

Fans will continue to see Wests Tigers staff dressed in the distinctive clay-coloured Ringers Western suit jackets on game days throughout the season. 

Wests Tigers Head of Corporate Partnerships, Matthew Hutch said the Club was delighted to extend the relationship. 

"The Club is grateful to have Ringers Western's continued support," Hutch said. 

"It's great to have such an iconic Australian brand suiting us up off the field and helping us present ourselves professionally across all areas of the Club." 

Ringers Western Co-Founder and CEO, James Salerno said the partnership was built on shared values. 

"The entire Ringers Western team is incredibly excited to continue our partnership with the Wests Tigers," Salerno said. 

"There's a genuine alignment between our brand, the Club and the passionate Wests Tigers fan base. Both brands are deeply connected to hardworking, loyal communities, so this partnership feels like a natural fit for us. 

"This is a partnership we're genuinely proud of, and we're excited to stand alongside the Wests Tigers as the Club continues building towards a strong future both on and off the field." 

The Penrith Panthers have announced an exciting new partnership with iconic Australian apparel brand Ringers Western for the 2026 season. Born on a remote Kimberley cattle station and built on grit, authenticity, and community, the clothing brand is a natural fit for Western Sydney.

The partnership kicked off with Ringers Western supplying the corporate wear for the Panthers’ season launch, and will see club executives and board members sporting the range throughout the year.

“When two brands built on shared principles stand side by side, it’s not simply sponsorship, it’s a partnership with strength and direction.” — Matt Cameron, Panthers Rugby League CEO

Former Queensland Reds player Peter Fleming lost everything in a bushfire that ravaged the area around his township of Einasleigh (380km west of Townsville) in North Queensland last year.

Amongst the lost possessions in the house fire was his prized rugby blazer representing his honours as an Australian Schoolboys forward to South Africa in 1969 and a 1972 appearance in the backrow for Queensland.

Member for Traeger Robbie Katter discovered these details chatting to Fleming on the porch at the famous Einasleigh Hotel when checking in on people in his electorate last year.

This set in motion a call to the Queensland Rugby Union who connected with supportive partner Ringers Western.

The culmination has been Katter being able to present the 73-year-old Fleming with a new blue blazer, with QRU emblem, courtesy of Ringers Western co-founder Matteo Salerno. A new honour cap, as Reds player #868, was also presented by current Reds lock Josh Canham at Parliament House in Brisbane this week.

Australian Schoolboys player Peter Fleming was billeted with then-South African Prime Minister John Vorster and wife Tini in Pretoria on the 1969 tour "I met Peter in Einasleigh, a beautiful little place in the middle of nowhere, and he told me how he lost all of his worldly possessions," Katter said.

"He said, the one thing that really gets to me is losing my representative blazer. The QRU and Ringers Western came to the rescue and here we are today."

Fleming was delighted: "I'm very grateful. The house, car, quad bike, old jerseys, everything...it all went in the fire.

Fleming was unperturbed he'd be overdressed on his next visit to the Einasleigh races: "I'm right for Fashions on the Field."

Fleming was a boarder at Marist College Ashgrove when selected for the first Australian Schoolboys to tour and, remarkably, was billeted in Pretoria by the then-Prime Minister of South Africa John Vorster.

He played for Brothers in the 1972 first grade side beside internationals Chris Handy, David Dunworth, Dick Cocks and Jeff McLean.

Fleming was unperturbed he'd be overdressed on his next visit to the Einasleigh races: "I'm right for Fashions on the Field."

Fleming was a boarder at Marist College Ashgrove when selected for the first Australian Schoolboys to tour and, remarkably, was billeted in Pretoria by the then-Prime Minister of South Africa John Vorster.

He played for Brothers in the 1972 first grade side beside internationals Chris Handy, David Dunworth, Dick Cocks and Jeff McLean.

The Canterbury-Bankstown Bulldogs are pleased to announce the Club has extended its partnership with Australian apparel brand Ringers Western. 

If there’s one place that truly captures the spirit of the bush, it’s Willinga Park during Gold Buckle week. And if there’s one event we’re proud to stand behind, it’s this one—the 2025 Ringers Western Gold Buckle Campdraft Championship.

At Ringers Western, we talk a lot about stickin’ together—but on that Saturday night of May 31st, that motto came to life in a ballroom bursting with heart, hope, and good old-fashioned generosity.

From cattle stations to clothing racks, Ringers Western co-founder James Salerno is taking the stage at Retail Fest 2025 to share what not to do when building an online brand. Expect honest lessons, bush-born wisdom, and the real story behind our journey.

At Ringers Western, our motto has always been about "Stickin' Together"—and that's not just a tagline; it’s how we approach life, business, and giving back. One of our proudest partnerships, close to home and heart, is with Serving Our People (SOP), a charity born right here on the Gold Coast in 2020. 

Nestled in the breathtaking Marlborough region of New Zealand, Middlehurst Station is a place where history, hard work, and hospitality converge. Spanning over 50,000 acres of rugged high-country terrain, this iconic sheep station is not only a thriving agricultural enterprise but also a testament to the resilience and dedication of the people who have called it home for generations.

If you’ve ever struggled to find Western gear that actually fits—properly—you’re not alone. Shopping for clothes as a bigger Rig can feel like a never-ending battle. You scroll through store after store only to find the same old limited sizes. You squeeze into shirts that feel more like straitjackets, jeans that feel like a second skin (and not in a good way), and boots that pinch where they shouldn’t. And if you’re out bush? Good luck finding anything at all.