Before Ringers Western became a staple across Australia, there was life on the land. In our video series 'Meet A Ringer', our founders sat down to share their story—no polished sales pitch, just honest talk about where it all began, growing up around cattle, working on stations and putting in the hard yards in the bush.
So, you bought the boots but still feel a little funny about wearing them out? We get it. Learning how to wear western boots without feeling like you’re a walking, talking cowboy gimmick is a balancing act.
But when you successfully style western boots, you don’t need a rodeo to get them on. This guide will help you make those few adjustments to your fit to make them feel like you so you can really make the most of your new boots.
They may look good, but are cowboy boots good for working? When you pick the western boots that fit your feet, they can be very well suited to riding, stock work and jobs around the yard. They’re actually designed that way.
Despite what many people think, flannel is a fabric, not an actual pattern. So, what is a flannel shirt then, and why are they such a staple in Australia? Essentially, they’re a shirt made from a soft woven fabric, usually cotton, with a raised finish that gives them that soft, cosy feeling.
A pair of western boots should fit close to your usual shoe size, but they will feel different to your everyday sneakers. While they usually have a firm instep, more room around the toes and a little lift at the heel, any pinching, numbness or your foot sliding means the fit is off.
Learning how to size cowboy boots can help save you trying to break in a pair that may not be the ones for you. Before buying western boots, use these tips to find your size and know what should settle after a few wears.
Ringers Western is proud to partner with National Rodeo Co as Naming Rights Partner of the Ringers Western Stampede Series. Launching in October 2026, the 15-event series will bring professional rodeo, country culture, live music and entertainment to audiences across Australia.
From a simple sketch on a napkin to more than a million work shirts sold, discover the family story behind Ringers Western — built on quality, hard work and Stickin’ Together.
Every great brand has an origin story, but Ringers Western wasn’t born in a corporate boardroom. It was born from the dust, sweat, and determination of the Australian outback.
From Western Australia to Western Sydney, Ringers Western has built a reputation as one of Australia's most recognised country workwear and lifestyle brands, making the partnership a natural fit.
The Penrith Panthers have announced an exciting new partnership with iconic Australian apparel brand Ringers Western for the 2026 season. Born on a remote Kimberley cattle station and built on grit, authenticity, and community, the clothing brand is a natural fit for Western Sydney.
The partnership kicked off with Ringers Western supplying the corporate wear for the Panthers’ season launch, and will see club executives and board members sporting the range throughout the year.
“When two brands built on shared principles stand side by side, it’s not simply sponsorship, it’s a partnership with strength and direction.” — Matt Cameron, Panthers Rugby League CEO
Former Queensland Reds player Peter Fleming lost everything in a bushfire that ravaged the area around his township of Einasleigh (380km west of Townsville) in North Queensland last year.
Amongst the lost possessions in the house fire was his prized rugby blazer representing his honours as an Australian Schoolboys forward to South Africa in 1969 and a 1972 appearance in the backrow for Queensland.
Member for Traeger Robbie Katter discovered these details chatting to Fleming on the porch at the famous Einasleigh Hotel when checking in on people in his electorate last year.
This set in motion a call to the Queensland Rugby Union who connected with supportive partner Ringers Western.
The culmination has been Katter being able to present the 73-year-old Fleming with a new blue blazer, with QRU emblem, courtesy of Ringers Western co-founder Matteo Salerno. A new honour cap, as Reds player #868, was also presented by current Reds lock Josh Canham at Parliament House in Brisbane this week.
Australian Schoolboys player Peter Fleming was billeted with then-South African Prime Minister John Vorster and wife Tini in Pretoria on the 1969 tour "I met Peter in Einasleigh, a beautiful little place in the middle of nowhere, and he told me how he lost all of his worldly possessions," Katter said.
"He said, the one thing that really gets to me is losing my representative blazer. The QRU and Ringers Western came to the rescue and here we are today."
Fleming was delighted: "I'm very grateful. The house, car, quad bike, old jerseys, everything...it all went in the fire.
Fleming was unperturbed he'd be overdressed on his next visit to the Einasleigh races: "I'm right for Fashions on the Field."
Fleming was a boarder at Marist College Ashgrove when selected for the first Australian Schoolboys to tour and, remarkably, was billeted in Pretoria by the then-Prime Minister of South Africa John Vorster.
He played for Brothers in the 1972 first grade side beside internationals Chris Handy, David Dunworth, Dick Cocks and Jeff McLean.
Fleming was unperturbed he'd be overdressed on his next visit to the Einasleigh races: "I'm right for Fashions on the Field."
Fleming was a boarder at Marist College Ashgrove when selected for the first Australian Schoolboys to tour and, remarkably, was billeted in Pretoria by the then-Prime Minister of South Africa John Vorster.
He played for Brothers in the 1972 first grade side beside internationals Chris Handy, David Dunworth, Dick Cocks and Jeff McLean.
The Canterbury-Bankstown Bulldogs are pleased to announce the Club has extended its partnership with Australian apparel brand Ringers Western.