BTS: 'The Boulia' + 'The Indiana'
July 25, 2023
The Boulia is our most premium straw hat - made from two-toned rice paper, featuring a tall crown with a chocolate band.
Our face of the 'Boulia' is none other than the beautiful, Catherine Edwards. She is truely as cowgirl as they come. Her family runs Edwards Co Ranch, in both Texas and Colorado, and while Cat works between both, she also balances her talents in both modelling and breakaway roping.
As summer has come around in the USA, the Colorado ranch was the perfect location to shoot these light-weight hats in action.
Through the picturesque fields, Cat rode around with her dogs by her side to get the perfect shot. Cat often rides out into the mountains that fill the background of these shots for days at a time to hunt.
Back to the yards, we got to see Cat and her brother display their skills as breakaway and team roping athletes - on horseback and on foot, they branded some calves.
Afterwards they provided quite the entertainment by roping each other on foot!
The Boulia and Indiana are our classic western style straw hats - making this the perfect location and Cat being the perfect face of them.
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Ringers Western is proud to partner with National Rodeo Co as Naming Rights Partner of the Ringers Western Stampede Series. Launching in October 2026, the 15-event series will bring professional rodeo, country culture, live music and entertainment to audiences across Australia.
From a simple sketch on a napkin to more than a million work shirts sold, discover the family story behind Ringers Western — built on quality, hard work and Stickin’ Together.
Every great brand has an origin story, but Ringers Western wasn’t born in a corporate boardroom. It was born from the dust, sweat, and determination of the Australian outback.
From Western Australia to Western Sydney, Ringers Western has built a reputation as one of Australia's most recognised country workwear and lifestyle brands, making the partnership a natural fit.